Price Rise My Ar**!
Some of our readers have scoffed at a story we published on Wednesday: House Prices Rose In April.
They think we’re trying to talk up the market, distort the truth and deny the reality of what’s currently happening to house prices.
Gareth Evans writes: “Amazing that you are still trying to hoodwink the populace and attempt to stimulate demand in a recessive market by statistical manipulation.”
What can I say other than yes, Gareth, guilty as charged …
Picture this. We’re sitting in our bunker with our tin hats on. Outside it’s bleak.
House prices are tumbling, builders are in trouble, inflation is rising, and Gordon Brown is trying to ‘connect’ by smiling a lot.
But it’s our job to make things sound sunny. And we’ve been failing miserably of late – just look at our recent run of headlines:
• Prices Down -0.7 Per Cent In May (09-Jun-2008)
• Even Prime London Is Feeling The Heat (05-Jun-2008)
• House Prices Drop -2.4 Per Cent In May (05-Jun-2008)
This is not very ‘on message’, to say the least. So on Tuesday 10th June, I stood on a wooden ammunition box and delivered an impassioned rant to the shivering troops.
“Enough already with this reporting of stuff! We’re here to shape reality not reflect it! Bring me a story that will turn the tide, solve the credit crunch and have buyers flocking back to the market!”
And so it came to pass that on Wednesday one of our newshounds (Annie) brought me a story revealing a house price rise in April. That’s right … a house price rise!
Oh, how we rejoiced! Champagne corks flew through the air and we performed a jig of joy that would have put Riverdance to shame …
But it didn’t work: I came in on Thursday 12th to be greeted by your feedback … and by this:
• So…errmmm…what planet are you guys living on?
• Talk about manipulating figures!!! Price rise my Ar**!
We had a cunning plan to sugar the pill with crafty caveats like: “The general trend is downwards and the pace accelerated in the three months to April with price falls of -1 per cent.”
We even managed to sound a lot like the independent property blog The Rat and Mouse, which on the same day published: Market report - rare sight… a rise.
But (curses!) there’s just no fooling some people.

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But on the other side of the coin, I’m not so sure I’d want to live in a branded block populated exclusively by tenants.
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Ah, the depths we have to sink to in the name of journalism. I found myself scouring a list of dubiously talented females the other day having been told that Location Location Location’s very own Kirstie Allsopp had polled in FHM’s 100 Sexiest Women.
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We’re not talking Alanis Morrisette “rain on your wedding day” irony here, we’re talking actual, implying-the-opposite-of-what-is-the-case kind of irony - the kind that has you scratching your head like an evolutionary throwback while emitting a series of bewildered guttural croaks.