Would You Pay More To Sleep In A Cardboard Box?

When April departs with its sweet showers and the sun once more shines through, then folk longingly look towards the festival season.

They dream of blissful days lounging in tents under an azure sky with the thump thump thump of a distant sound system calling them to wave their arms in the air (like they just don’t care).

But then the ‘Great British Summer’ steps in and spoils everything.

And so, the aftermath of most festivals in the UK is Somme-like fields of mud and detritus, with abandoned, rain-soaked and sagging tents left behind like the remains of a routed army camp. A wasteland of multicoloured nylon, fit only for the landfills.

One student saw all this and was sorely vexed, saying “why oh why can there not be an alternative?” and thus MyHab was born – the green alternative to disposable tents.

Looking at it the cynics amongst us will point out that really it is just an oversized, waterproof cardboard box. True, but it’s a trendy, eco, cardboard box, with customisable logos; and its green credentials are worn proudly on its sleeve.

Made from recycled materials it can – following a weekend of abuse from cider swilling festival funsters – be recycled once again to make other stuff, like even more MyHabs. Nice.

The downside? It’s £240 quid to hire for the weekend, so more for the Kath Kidston wellie wearing brigade rather than your average punter who’ll probably nip over to Argos and buy a camping kit for £20. But still, I applaud MyHab’s intentions.

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